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Home > About > About the Health System > Leadership > Patricia "Trish" L. Cluff, Chief, Strategic Relations and Marketing

Patricia "Trish" L. Cluff, Chief, Strategic Relations and Marketing

Patricia "Trish" L. Cluff, Associate Vice President for Strategic Relations and Marketing

Photo of Patricia L. Cluff, associate vice president for strategic relations and marketingAddress: P.O. Box 800800, Charlottesville, VA 22908-0800
Email: cluff@virginia.edu
Phone: 434.924.1540 Fax: 434.982.3579

Cluff joined the Medical Center in 2002. As chief of strategic relations and marketing, she provides leadership in developing effective strategies to increase awareness, image, preference and utilization of the Health System's clinical programs and services.

The associate vice president for strategic relations and marketing is responsible for:

  • Community relations
  • Market research and planning
  • Physician relations
  • Public relations
  • Strategic marketing and communications
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