Patricia "Trish" L. Cluff
Cluff joined the Medical Center in 2002. As chief of strategic relations and marketing, she provides leadership in developing effective strategies to increase awareness, image, preference and utilization of the UVA Health's clinical programs and services.
The associate vice president for strategic relations and marketing is responsible for:
- Community relations
- Market research and planning
- Physician relations
- Public relations
- Strategic marketing and communications